How to Innovate your Business Model by confronting it with 55 Business Model variations

In a fast-paced, dynamic business landscape the need to constantly review and reinvent our value is undoubtedly critical. In this article we will look at using Alexander Osterwalder’s Business Model canvas, coupled with the techniques taught in the book “The Business Model Navigator”.

Broadly, we will be going through a 3-Steps process to define our value proposition statement and reinvent our business model.

1. Identify our existing Value
2. Defining our current Business Model
3. Innovating our Business Model forward

STEP 1: Identifying your Existing Value

A value is the worth, importance, or usefulness to the customer.

The value proposition defines the company to the customer. Most value propositions can be described using five categories of values, as illustrated below.

Let’s look at some examples of how the categories of values are applied to some big companies.

What are the primary and secondary…