The Leadership A.U.D.A.C.I.T.Y. Model

The World we are in today

COVID-19, a coronavirus pandemic with the absence of precedence, has imposed critical changes to human behaviors such as the restriction of social congregation, resulting businesses to temporary shutdown and has upended most business models; concurrently, has rendered some unresponsive companies out-of-business. In such unprecedented situation, “business and society are two peas in a pod” and organizations should be moving towards a stakeholders-centered philosophy than a shareholders-oriented mindset, as the challenges or problems from this pandemic is systemic, interconnected and one of a complex nature. Additionally, COVID-19 has fundamentally impacted our society and healthcare system, and has accelerated the premature onset of Society 5.0, which is mainly driven by artificial intelligence, data analytics, machine learning, virtual reality, Internet-of-Things and augmented reality, bringing human cognition to the next level with the ubiquity of the said technologies as a driving force. The coupling of COVID-19 and Society 5.0 has resulted in the world becoming more volatile, uncertain, complex, and ambiguous (“VUCA”).

In the context of many organizations and their industries, business models are dynamically changing to cater to the volatility of the business landscape, and with the rise of artificial…